Top 5 Fashion Games Performance in Belarus Q4 2021

In Q4 2021, the top 5 fashion games on a unified platform in Belarus exhibited diverse performance trends in weekly downloads, revenue, and active users. Below is a detailed analysis of each application's performance throughout the quarter.

Hair Challenge saw a fluctuating trend in weekly downloads, starting with 8.1K at the end of September and dipping mid-quarter, before peaking at 9.1K in the final week of December. The game maintained a relatively steady number of weekly active users, ranging from 34.6K to 44.9K, with a notable peak of 42.7K in mid-November.

YOYO Doll: Girl Dress Up Games experienced a significant surge in weekly downloads, particularly in late October, reaching 14.1K. However, downloads dropped to 1.4K by the end of December. Weekly active users followed a similar pattern, peaking at 23.3K in mid-December before declining to 9.9K in the last week of the quarter.

Doll Designer had a steady performance in terms of weekly downloads, with a peak of 5.7K in mid-October and a low of 1.4K in early December. The game’s weekly active users also showed a downward trend from 11.6K at the end of September to 7.3K by the end of December.

Diana's city fashion & beauty experienced a sharp decline in weekly downloads, starting at 22.2K in late September and falling to just over 1K by the end of December. The number of weekly active users mirrored this decline, decreasing from 25K to 2.7K over the same period. The game saw a modest revenue peak of $35 in mid-November.

Lily Diary had a relatively stable performance in weekly downloads, peaking at 8.6K in late September and maintaining around 1.7K towards the end of December. Weekly active users showed a declining trend from 33.9K to 14.7K throughout the quarter. The game’s revenue peaked at $15 in the week of December 20.

These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower’s platform.